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Complete Guide
HealthTech & Wellness
Telemedicina, fitness apps, mental health e bem-estar digital
4
Markets Analyzed
61
Average Score
1
Saturated Markets
1
Opportunities
Markets in This Category
Critical
Stable
Fitness Apps
Peloton collapsed post-pandemic. Strava and Nike Training dominate but monetization difficult.
TAM: US$ 20B
Growth: +5% ao ano pós-pandemia
82
/100
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PelotonStravaNike Training
High
Rising
Mental Health Apps
Calm and Headspace dominate meditation. Online therapy growing but with high acquisition costs.
TAM: US$ 30B
Growth: +25% ao ano
70
/100
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CalmHeadspaceBetterHelp
High
Stable
General Telemedicine
Pandemic boom normalized, but major players consolidated. Teladoc and Amwell dominate in US.
TAM: US$ 80B globalmente
Growth: +15% ao ano
65
/100
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TeladocAmwellConexa Saúde
Opportunity
Rising
Elderly Care Tech
Aging population creates demand for monitoring and assistance. Market still nascent.
TAM: US$ 50B
Growth: +20% ao ano
28
/100
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HonorCarePredictK4Connect
Key Players
Honor
CarePredict
K4Connect
GrandPad
Peloton
Strava
Nike Training
Apple Fitness+
MyFitnessPal
Calm
Headspace
BetterHelp
Talkspace
Zenklub
Teladoc
Amwell
Conexa Saúde
Doctor Consulta
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