Critical
HealthTech & Wellness
Fitness Apps
Peloton collapsed post-pandemic. Strava and Nike Training dominate but monetization difficult.
📊 Evidence
- • Peloton lost 95% of value
- • Strava with 100M users
- • Nike Training free
- • MyFitnessPal sold at low price
⚠️ Risks
- • Competition with big tech freebies
- • Hardware becoming commoditized
- • Engagement drops after trial
- • Hard to monetize users
💡 Opportunities
- • Fitness for niches (elderly, rehabilitation)
- • Gamification with wearables
- • Corporate wellness
- • Hybrid personal trainer
Verdict
Very saturated. Only specific niches or B2B have room.
82
of 100
Saturation Score
Extremely saturated market. Avoid.
Trend
→ Stable
Category
HealthTech & Wellness