Mental Health Apps
Calm and Headspace dominate meditation. Online therapy growing but with high acquisition costs.
📊 Evidence
- • Calm valued at $2B
- • Headspace/Ginger merged
- • BetterHelp $1B+ in revenue
- • 50%+ churn in meditation apps
⚠️ Risks
- • Clinical efficacy questioned
- • Very high churn
- • Mental health regulation
- • Competition with traditional therapy
💡 Opportunities
- • B2B mental health (benefits)
- • Niches (ADHD, burnout, grief)
- • Combination with human therapists
- • Prevention for companies
Verdict
Competitive but growing demand. B2B has better unit economics.
70
of 100
Saturation Score
High saturation. Proceed with caution.
Trend
↑ Rising
Category
HealthTech & Wellness