HealthTech & Wellness
Telemedicina, fitness apps, mental health e bem-estar digital
Markets:
4
Avg score:
61
1
Critical
2
High
0
Medium
1
Low
Critical
82
Fitness Apps
Peloton collapsed post-pandemic. Strava and Nike Training dominate but monetization difficult.
→ Stable
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High
70
Mental Health Apps
Calm and Headspace dominate meditation. Online therapy growing but with high acquisition costs.
↑ Rising
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High
65
General Telemedicine
Pandemic boom normalized, but major players consolidated. Teladoc and Amwell dominate in US.
→ Stable
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Low
28
Elderly Care Tech
Aging population creates demand for monitoring and assistance. Market still nascent.
↑ Rising
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