Critical
Mídia & Entretenimento
Mobile Gaming
Top 100 games capture 90% of revenue. Absurd UA costs, Apple/Google control distribution.
📊 Evidence
- • Top 10 apps = 50% of revenue
- • Cost per install $3-5+
- • Apple killed IDFA, destroying UA
- • King/Supercell dominating for a decade
⚠️ Risks
- • Prohibitive UA costs
- • Apple/Google take 30%
- • Hits are unpredictable
- • Loot box regulation
💡 Opportunities
- • Hypercasual with ad monetization
- • Games for emerging markets
- • Web3 gaming (if done right)
- • Known IP adaptations
Verdict
Extremely competitive. Only for studios with significant capital.
80
of 100
Saturation Score
Extremely saturated market. Avoid.
Trend
→ Stable
Category
Mídia & Entretenimento