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Buy Now Pay Later (BNPL)

Affirm, Klarna, and Afterpay dominate but with negative margins. Regulation tightening.

📊 Evidence

  • Klarna valuation down 85%
  • Affirm with operating losses
  • Rising defaults
  • Apple and PayPal entered market

⚠️ Risks

  • Structurally high defaults
  • Apple Pay Later is existential threat
  • Credit regulation tightening
  • Model depends on low rates

💡 Opportunities

  • B2B BNPL for businesses
  • High-ticket niches (healthcare, education)
  • White-label for e-commerce
  • Emerging markets

Verdict

Market consolidating. Only giants survive in general retail.

78 of 100

Saturation Score

High saturation. Proceed with caution.

Trend ↓ Falling
Category Fintech & Finanças

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