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Social Media Management

Cheap freelancers abound. AI is automating basic posts.

📊 Evidence

  • Thousands on Upwork/Fiverr
  • Prices dropping 20%/year
  • AI generating acceptable posts
  • Tools like Buffer/Hootsuite commoditizing

⚠️ Risks

  • AI automation
  • Race to the bottom on prices
  • High SMB client churn
  • Hard to scale agency

💡 Opportunities

  • High-level strategy (not execution)
  • Vertical expertise (healthcare, legal)
  • Performance-based compensation
  • Influencer management

Verdict

Execution will be automated. Focus on strategy or vertical niches.

72 of 100

Saturation Score

High saturation. Proceed with caution.

Trend ↓ Falling
Category Serviços Locais

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