Medium
E-commerce & Varejo
Social Commerce
Sales via TikTok, Instagram, and WhatsApp. TikTok Shop growing exponentially.
📊 Evidence
- • TikTok Shop earned $20B in 2024
- • Instagram Shopping with 130M users/month
- • WhatsApp Business with 200M users
- • Live commerce $500B in China
⚠️ Risks
- • Dependence on platform algorithms
- • Growing platform fees
- • Difficulty building own brand
- • Intense price competition
💡 Opportunities
- • Influencer brands (own brand)
- • High-ticket affiliates
- • B2B via LinkedIn/WhatsApp
- • Visual niches (fashion, decor)
Verdict
Opportunity for content creation masters. High platform risk.
55
of 100
Saturation Score
Moderate saturation. Analyze niches.
Trend
↑ Rising
Category
E-commerce & Varejo