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Revenue Operations

RevOps unifying sales, marketing and CS. Nascent category with lots of opportunity.

📊 Evidence

  • RevOps as a function grew 300%
  • Clari raised $500M
  • HubSpot expanding into RevOps
  • Companies seeking unified view

⚠️ Risks

  • Concept still poorly defined
  • CRMs want to absorb
  • Dependence on data integration
  • SMBs don't understand the value

💡 Opportunities

  • Revenue data unification
  • AI forecasting
  • Cross-channel attribution
  • RevOps process automation

Verdict

Emerging category with room. Focus on tangible results.

42 of 100

Saturation Score

Moderate saturation. Analyze niches.

Trend ↑ Rising
Category B2B & Enterprise

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