Critical
Economia de Criadores
Generic Podcasts
4M+ active podcasts, but 90% are abandoned before episode 10. Monetization nearly impossible without scale.
📊 Evidence
- • 4 million registered podcasts
- • 90% stop before episode 10
- • Spotify cut 70% of podcast investments
- • CPM falling below $15
⚠️ Risks
- • Discovery extremely difficult
- • Monetization only with 10K+ downloads/ep
- • High production effort
- • Fragmented audience
💡 Opportunities
- • B2B for lead generation
- • Podcast as support content (not main)
- • Specific technical niches
- • Paid communities with exclusive podcast
Verdict
Only works as acquisition channel, not as main business.
85
of 100
Saturation Score
Extremely saturated market. Avoid.
Trend
→ Stable
Category
Economia de Criadores