Medium
Economia de Criadores
Niche Newsletters
Market growing with Substack and Beehiiv, but competition increasing. B2B niches still have room.
📊 Evidence
- • Substack with 35M+ active subscribers
- • Morning Brew sold for $75M
- • The Hustle sold to HubSpot
- • Beehiiv growing 20% monthly
⚠️ Risks
- • Newsletter fatigue in inbox
- • More aggressive spam algorithms
- • Hard to grow organically
- • 30-40% annual churn is normal
💡 Opportunities
- • B2B vertical (e.g., newsletter for CFOs)
- • Bundling with paid community
- • Premium sponsorships ($50+ CPM)
- • Specific niche curation
Verdict
Still viable with well-defined niche. B2B has better unit economics.
55
of 100
Saturation Score
Moderate saturation. Analyze niches.
Trend
↑ Rising
Category
Economia de Criadores