Proptech Buy/Sell
Zillow, Loft, and QuintoAndar tried to disrupt but retreated from risky models.
📊 Evidence
- • Zillow lost $500M in iBuying
- • Loft laid off 50%+
- • QuintoAndar pivoted model
- • Realtors still dominate
⚠️ Risks
- • Real estate cycle directly impacts
- • Traditional realtors resist
- • High CAC per transaction
- • Compressed margins
💡 Opportunities
- • Tech for realtors (not against)
- • Commercial transactions
- • Auction market
- • Digital documentation and closing
Verdict
Marketplace model works. Avoid buying properties directly.
68
of 100
Saturation Score
High saturation. Proceed with caution.
Trend
→ Stable
Category
PropTech & Imobiliário