High
EdTech & Educação
Language Learning Apps
Duolingo dominates with 50M+ DAUs. Hard to compete without billion-dollar marketing budget.
📊 Evidence
- • Duolingo IPO at $6B
- • Babbel with 10M users
- • EF acquiring competitors
- • Gamification is table stakes
⚠️ Risks
- • Duolingo has brand awareness
- • App efficacy questioned
- • Competition with human tutors
- • High churn after trial
💡 Opportunities
- • Underserved languages
- • Business English B2B
- • Test prep (IELTS, TOEFL)
- • AI conversation practice
Verdict
Dominated by incumbents. Language niches or B2B might work.
75
of 100
Saturation Score
High saturation. Proceed with caution.
Trend
→ Stable
Category
EdTech & Educação