Cybersecurity for SMBs
SMBs are growing targets for attacks but enterprise solutions are too expensive and complex.
📊 Evidence
- • 43% of attacks target SMBs
- • Only 14% of SMBs have adequate security
- • Average breach cost: $200K
- • Enterprise solutions cost $50K+/year
⚠️ Risks
- • SMBs have low security budgets
- • Difficulty educating the market
- • Competition with basic antivirus
- • High churn when no incidents occur
💡 Opportunities
- • Affordable managed security (MSSP)
- • Automated compliance (GDPR, SOC2)
- • Bundled cyber insurance
- • Gamified employee training
Verdict
Real opportunity. Focus on simplicity and affordable pricing is key.
35
of 100
Saturation Score
Low saturation. Potential opportunity.
Trend
↑ Rising
Category
Tecnologia & SaaS