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Attribute Sales Enablement
Saturation Score
58 /100
Level Medium
Trend Rising
TAM US$ 10B
Growth +20% ao ano
Opportunities
  • + Revenue intelligence for SMBs
  • + AI sales coaching
  • + Automated playbooks
  • + Outbound integration
Risks
  • - Consolidation by big players (Salesforce)
  • - High churn in SMB
  • - Competition with CRM features
  • - Complex integration
Key Players
Gong Chorus Seismic Highspot Clari
Verdict Growing market. AI-first is a must-have differentiator.