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Attribute Fitness Apps
Saturation Score
82 /100
Level Critical
Trend Stable
TAM US$ 20B
Growth +5% ao ano pós-pandemia
Opportunities
  • + Fitness for niches (elderly, rehabilitation)
  • + Gamification with wearables
  • + Corporate wellness
  • + Hybrid personal trainer
Risks
  • - Competition with big tech freebies
  • - Hardware becoming commoditized
  • - Engagement drops after trial
  • - Hard to monetize users
Key Players
Peloton Strava Nike Training Apple Fitness+ MyFitnessPal
Verdict Very saturated. Only specific niches or B2B have room.