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Attribute Life Coaching
Saturation Score
88 /100
Level Critical
Trend Stable
TAM US$ 15B globalmente
Growth +5% ao ano (premium), -10% (genérico)
Opportunities
  • + Executive coaching (B2B)
  • + ICF certifications
  • + Specific niches (career transition)
  • + Documented results
Risks
  • - Industry reputation destroyed
  • - Lack of credibility
  • - Hard to prove value
  • - Potential regulation
Key Players
ICF coaches Tony Robbins Brendon Burchard
Verdict Avoid generic positioning. Solid credentials are mandatory.