About Ponto Zero

Ponto Zero was born from a frustration: watching entrepreneurs invest time and money in already saturated markets, not knowing they were entering a losing battle.

The Problem

Most entrepreneurs discover their market is saturated after investing months (or years) trying to grow. They fight against ever-shrinking margins, rising CAC, and impossible competition.

Our Proposal

We want to provide visibility on market saturation levels before you invest. We use public data and qualitative analysis to create a clear, actionable index.

What We Are Not

  • ✕ A complete idea validation tool
  • ✕ A business consultancy
  • ✕ A guarantee of success or failure

What We Are

  • ✓ A data-based saturation radar
  • ✓ An initial screening tool
  • ✓ A starting point for deeper research

Philosophy

"Competition is for losers. If you're competing, it means you're not unique."
— Peter Thiel, Zero to One

We believe the best business is one where you have no direct competition. Ponto Zero helps identify where competition is already insane — and, by contrast, where there's still room.

Contact

Suggestions, corrections, or partnerships:
contato@pontozero.info

Credits

Ponto Zero is a project developed with support from: