Sense it with your eyes: Sensation Generation and Understanding for Advertisements

arXiv:2607.25314v1 Announce Type: new Abstract: Sensory advertising evokes human senses through visual cues, enabling audiences to mentally simulate experiences and increasing persuasive impact. Despite the recent increase in using AI in generating and understanding creative and persuasive content, how advertisements visually evoke sensations remains largely unexplored. In this work, we introduce the first study of understanding, evaluating, and generating sensory ads. We introduce the Sensory A...