PILA: Plug-and-Play Insertion for LLM-native Advertising

arXiv:2607.25590v1 Announce Type: new Abstract: How to monetize large language models (LLMs) by naturally integrating sponsored content into their responses, known as LLM-native advertising, has recently emerged as a critical problem. However, existing solutions entangle advertising with content generation inside a single model, which is incompatible with modern API-only or workflow-based LLM applications and inevitably compromises the original response quality. To address this, we propose PILA,...