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Attribute Video Streaming
Saturation Score
92 /100
Level Critical
Trend Stable
TAM US$ 100B
Growth +5% ao ano (desacelerando)
Opportunities
  • + Streaming for niches (specific sports)
  • + FAST channels (free with ads)
  • + Interactive/live content
  • + Emerging markets
Risks
  • - Billion-dollar content costs
  • - Password sharing churn
  • - Excessive fragmentation
  • - Competition for attention with TikTok
Key Players
Netflix Disney+ Amazon Prime HBO Max Apple TV+
Verdict Only giants survive. Very specific niches might work.