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Attribute Dark Kitchens
Saturation Score
75 /100
Level High
Trend Stable
TAM US$ 50B
Growth +15% ao ano
Opportunities
  • + Ghost kitchens for established brands
  • + Shared kitchens for influencers
  • + B2B for catering
  • + Production for meal kits
Risks
  • - Tight margins (30% to apps)
  • - Competition with physical restaurants
  • - Inconsistent quality
  • - Total dependence on delivery apps
Key Players
CloudKitchens Kitchen United Reef Cozinha Oculta
Verdict Challenging model. Works better for brands with existing demand.